Lumina
A senior year thesis project explores the extensive world of branding. From business and design objectives and competitive research to logo development, identity, packaging, and storefront design, this project is very comparable to creating a start up business and brand. Lumina, an upscale lighting design showroom and retail space was created from the concept of kids spending summer evenings catching fireflies. The packaging for the line is an adaptation of the “bug box” where these magical insects inhabited. All designs and elements relate back to the story and brand statement of Lumina.
