Dear by Amanda Bynes
Actress Amanda Bynes teamed up with nation-wide retailer Steve & Barry’s to create her own clothing line, Dear by Amanda Bynes. The collection was aimed at ‘tween and teen girls, ages 13-17. Art direction and design of the brand included store environmental signage, clothing labels, autograph cards, giftcards, and a look book that was sent out to the press & fashion magazines. To get the word out about the launch of her line, brand ambassadors called “dear girls” were sent gift bags of Dear goods resulting in numerous blogs about Amanda’s new line.
Photography of Amanda: Matthew Rolston
*A Bernstein-Rein Project